Black & White Invisible Antiperspirant Range

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ANTI-STAIN
DEODORANTS

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NIVEA Black & White now with 72H protection

Experience longer than ever sweat & odour protection with NIVEA’s Black & White Invisible Antiperspirant Range. With this range, you do not have to worry about sweat and odour or embarrassing deodorant stains oil whilst your skin is cared for. Get more from NIVEA’s Black & White invisible as it protects you against sweat, odour, stains and irritation — so you can live worry-free and embrace life with open arms

NEW 72H SWEAT & ODOUR PROTECTION

Now, you no longer have to worry about sweat, odour, irritation or embarrassing deodorant stains — so you live worry-free and embrace life with open arms!
LP Hidra Color

STAY STYLISH: 5X SUPERIOR PROTECTION FOR YOUR FAVOURITE PIECE

We all have that one black or white piece in our wardrobe that we cherish—a timeless garment that effortlessly exudes style, confidence, and elegance. That’s why we’re excited to introduce NIVEA Black & White Deodorants—your ultimate fashion ally. Developed with textile experts, this innovative formula provides reliable anti-stain protection, helping you preserve your favorite pieces for longer. With NIVEA Black & White Invisible Deodorant, every garment stays fresh and flawless, even in the most demanding environments. Join the NIVEA Black & White revolution and show the world that confidence never goes out of style.

FREQUENTLY ASKED QUESTIONS

ARE DEODORANT STAINS PERMANENT?

Deodorant stains often appear as yellowed patches on white clothing. These patchy stains are difficult to treat and remove, and in some cases, can be permanent.

ARE NON-STAINING DEODORANTS SAFE TO USE?

Deodorants prevent bad odours when you sweat, while antiperspirants prevent sweating. To achieve a product with non-staining results, antiperspirants contain aluminium salts (e.g. aluminium chlorohydrate (ACH)), which occur naturally and can also be produced industrially. These salts form temporary gel plugs at the upper part of the sweat pores, resulting in reduced sweat release, which in turn means reduced wet spots on your clothes and no unpleasant body odour. These plugs are released over time through friction and the natural skin renewing process.

Aluminium salts have been safely used in antiperspirant deodorants for more than a century. The thermoregulation of the body is not affected by the use of antiperspirants. The underarm areas are only about 1% of the whole body surface, and therefore, too small to interfere with thermoregulation.

The safety of antiperspirants has been proven in many surveys and their use in cosmetic products is approved. Ingredients used in cosmetics are strictly regulated by the European Cosmetics Directive and are subject to rigid safety controls and scientific analyses at both European and national levels.

HOW OFTEN SHOULD I REAPPLY AN ANTI-STAIN DEODORANT WITH LONG-LASTING EFFECTS?

To allow time for your anti-stain deodorant to work properly, it is best to apply your product at night before bed to allow time for it to absorb and settle amongst your sweat glands. This technique should allow for it to set and reach its full efficacy, even if you shower and wash off the residue the next morning.

Are there any potential side effects or skin sensitivities associated with these deodorants?

The underarms are a sensitive region of the body. The skin folds over on itself, contains a high number of sweat glands, is exposed to friction from clothes, and is also exposed to strain due to hair removal.

Our NIVEA team have worked alongside dermatologists to develop underarm sweat protectors in the NIVEA Black & White Deodorant to ensure protection against stains, odour and sweat while being gentle on the skin. The skin tolerance is dermatologically proven and the formulas do not contain ethyl alcohol. Get 72 hour protection with a deodorant that works in harmony with your skin.

Can I use anti-stain deodorant on all skin types or freshly shaved skin?

Yes, our whole range is suitable for all skin types. Our strong antiperspirant anti-stain formula now provides better protection against sweat and odour for up to 72 hours and can be applied on freshly shaved skin.

Our reliable 72h anti-stain and skin protection deodorant, cares for your skin. The skin tolerance is dermatologically proven and the formulas do not contain ethyl alcohol.

Can these antiperspirants be used during intense physical activities without losing their effectiveness?

When we move during intense physical activities, we sweat to regulate our core temperature. As the water evaporates, the body is cooled down. This process is even more intensified as our heart rate goes up, increasing our core body temperature and resulting in more sweating to regulate our core temperature level.

Sweating is associated with two types of sweat glands – eccrine and apocrine sweat glands.

Eccrine sweat glands exist all over the body and release sweat that is mainly water and does not smell.

The second type, apocrine sweat glands, connects to the hair follicles found in the armpits. The apocrine glands are responsible for producing an oily sweat that is rich in lipids and proteins. The sweat does not smell initially, but as axilla bacteria decompose it, this action produces malodour.

To control the side effects of sweating during intense activities requires the help of a top antiperspirant for excessive sweating. Our deodorant’s formula now provides 72 hours of reliable sweat and odour protection, with the added benefit including a patented NIVEA Black & White® Invisible technology against marks and stains. It effectively works as a deodorant that provides white mark protection on black clothing & anti-yellow staining on white clothing. Try the NIVEA Black & White® deodorant range that protects you up to 72h while doing intense activities.