TOGETHER we fight social isolation

Because our research shows that right now, someone you care about is feeling lonely.


Did you know 1 in 4 people feel socially isolated? * 

Loneliness is becoming an increasingly pressing issue worldwide, and many are noticing its effects in modern society. Research shows that 54% of individuals feel uncomfortable seeking support.

Combined, these challenges pose potential health risks that can impact a person's lifespan, including links to dementia, heart disease, and other serious conditions.

We wanted to gain a better understanding of social isolation so we could help to create a lasting change in these statistics.

We are committed to taking action because we believe everyone deserves the social connections they need to thrive. Through our social mission, NIVEA CONNECT, we will fight social isolation and the stigma of loneliness.

"TOGETHERNESS IS IN OUR DNA. BY RAISING AWARENESS ABOUT THE ISSUE & SHARING INSIGHTS, EDUCATING, AND CREATING WAYS TO CONNECT, WE FIGHT SOCIAL ISOLATION."

GRITA LOEBSACK, NIVEA PRESIDENT

Information​
INSPIRES ACTION

 

Togetherness is in our DNA, and so we set out to do something about the issue of social isolation. 

We will raise awareness to help reduce the stigma of social isolation, educate and enable meaningful social connections by:

  1. Utilizing our brand voice and channels to communicate and engage with communities.
  2. Setting up local NIVEA CONNECT projects, with partners, in 40 countries by 2026.
  3. Supporting and amplifying a global community of scientists, experts and organizations fighting against social isolation.

Social isolation​
IN NUMBERS

A 25% full circle enclosing the text "1 in 4"

1 in 4
feel socially isolated

 

A 86% full circle enclosing the text "86%"

86% see social isolation
as a growing issue

 

A 40% full circle enclosing the text "40%"

40% see family and friends
once a week or less

 

A 54% full circle enclosing the text "54%"

54% find it hard
to ask for support

 

Our study helped us gain a better understanding of what social isolation means. One participant shared, “My friends moved away, my family is overseas, and remote work has left me feeling disconnected and alone.” This sentiment is all too common, with 9 out of 10 expressing a desire for greater care and connection in their lives. *


We want to help but we know we can’t fight social isolation alone. That’s why we’ve partnered with organizations around the world to take action, work to lessen the stigma around the issue, and create meaningful connections.

Two women looking off-camera with a blue sky and trees in the background.

We fight​
TOGETHER

 

With accredited partners spanning various fields ranging from mental health professionals to social activists, we are committed to taking a holistic and impactful approach. Our goal is to implement NIVEA CONNECT projects in 40 countries by 2026, ensuring that our efforts reach communities in need, regardless of geography. By leveraging local insights and global expertise, we aim to create meaningful connections and lasting change on a worldwide scale.

An inspirational example of this is in South Africa. The Thanda Community Centre offers a multitude of programs providing a safe space for Early Childhood learners to attend school daily, the youth to connect and build social skills through after-school programs, and the elderly to engage with other primary caregivers sharing their skills whilst fostering positive relationships. These initiatives are crucial in working to prevent social isolation by ensuring inclusive interactions and engagement of members of all ages across the Thanda community. 

While in Czechia, our partner Nevypusť Dusi focuses on mental health prevention among children and adolescents. Their program, ‘The Background for the Soul’, equips young people with the tools to recognize early signs of mental health issues, learn healthy coping strategies, and practice self-care. By promoting well-being within school communities, they’re helping to prevent the isolation that can lead to more serious mental health challenges.

Get to know​
OUR PARTNERS

3 children reading in a school environment
Thanda Community Centre

South Africa


Thanda provides a safe environment for early childhood learners and the youth of the community enabling them to come together to build strong foundations in learning.

Two smiling men. One holding NIVEA products, the other a box labeled ‘SOS Herzkiste’.
SOS Kinderdorf​

Austria


This project has created a toolbox for teachers to help their students build social skills within their classroom, community, and beyond. 

Woman giving a talk in front of a ‘UNICEF’ sign, with a presentation displayed behind her.
UNICEF

Brazil


PIA provides education about the impact of racism in communities, through seminars and educational materials to caregivers in different public services.

A selfie of a smiling woman in a white cap and shirt in front of a rainbow display.
PFLAG

USA


PFLAG National is an initiative to build in-person and online communities for LGBTQ+ and their loved ones.

This is just the start.

 

By 2026, our goal is to have NIVEA CONNECT projects in 40 countries, supporting communities worldwide. We’re excited to expand our efforts, with many new projects launching throughout the coming year. This page will be regularly updated with our latest partners and initiatives, so be sure to check back often to see how we’re making a difference together.


*Based on the data obtained from a multi-country NIVEA study on Social Isolation with 8,000 respondents, January 2024

**Office of the U.S. Surgeon General. (2023). Our epidemic of loneliness and isolation: The Surgeon General’s advisory on the healing effects of social connection and community.

Younger and older men smiling at each other against a clear blue sky.

Resources and​
UPDATES

NIVEA Study on Social Isolation

Explore the NIVEA CONNECT report, revealing in-depth research on social isolation, its impact, and how NIVEA is committed to making a difference.

Download

Frequently asked​
QUESTIONS

Why is NIVEA focusing on fighting social isolation?

NIVEA is a brand that is deeply rooted in values of togetherness and inclusivity. And it is our commitment to contribute to a world where everyone has the social connections they need to thrive. Social isolation and loneliness are affecting the health and well-being of people of all ages, socio-economic backgrounds and cultures - and with NIVEA CONNECT we are committed to fighting it by fostering meaningful social connections.
 

What is NIVEA doing to fight social isolation?

NIVEA will raise awareness to help reduce the stigma of social isolation, educate, and enable meaningful social connections through three main levers. We will utilize our brand voice and channels to communicate and engage with communities. We will set up local NIVEA CONNECT projects, with partners, in 40 countries by 2026 and we will be supporting and amplifying a global community of scientists, experts and organizations fighting against social isolation.

What projects is NIVEA partnering with, and how are they selected?

We are partnering with selected local social projects around the world, which all contribute to our fight against social isolation. They are selected based on a set of defined selection criteria, that have been developed in collaboration with experts, to ensure their fit for NIVEA CONNECT. You can learn more about some of these projects in the "Get to know our partners" section.